Issue 59: The Power of Three (and a Big Announcement)

ISSUE 59

1 OCTOBER 2025 | READ ONLINE

Hi Reader,

Yesterday I was sitting with a storytelling expert, digging into what it really takes to make people lean in. Her advice was simple: anchor everything around three key messages, and then build your story from there.

That conversation couldn’t have come at a better time. Next week, I’ll be officially launching something new: The Institute for Safety Coaching and Leadership (ISCL).

I haven’t shared this here before, so think of this as your sneak peek. And, because you’re part of this Purpose Pathfinders community, I’d love your thoughts before the world hears about it on October 7.

What I Learned from the Conversation

Storytelling is strongest when you can stand on three points like a triangle: one clear message at each corner, each supported with proof.

For ISCL, the three points look like this:

1. We’re launching ISCL.

Founded by me and co-founder David Wollage, ISCL’s vision is simple but bold: to transform how the world understands and practices safety. At its core, this is about creating a professional home for safety coaches and leaders who want to drive real impact.

2. It’s a revolution.

We’re building a global movement. Safety coaching is a new approach to leadership. With research, resources, and a worldwide network, ISCL is reshaping how leaders influence safety today and redefining what leadership looks like in the future.

3. It’s an opportunity.

For safety professionals (and any leader who cares about human sustainability), this is a place to engage, learn, and contribute. Memberships, credentials, and community mean you don’t just watch change happen; we're inviting you to become part of shaping it.

How This Applies to You

Even if you’re not a “safety person,” the storytelling triangle applies in your world, too. Think of your leadership:

What’s the one big thing you’re building right now?
How is it going to shift or revolutionize the way you, your team, or your company works?
Where’s the opportunity for others to engage with you?

When you can answer those three questions clearly, people will both understand your message and remember it (boom!).

This Week, Try This

Write down your three key messages for the project or initiative you’re leading right now.
Under each, jot three supporting points (why it matters, who benefits, what changes).
Share it with someone you trust. Notice how much clearer the story feels.